Caesars World, buoyed by consumer response to...
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Caesars World, buoyed by consumer response to a new line of fragrances and other products bearing the Caesars name, announced plans to market its Caesars Woman and Caesars Man fragrances in department stores. The gaming giant will accelerate its plans for entry into the retail marketplace and licensing of the Caesars name because of better-than-anticipated consumer demand, said Henry Gluck, chairman of the Los Angeles company.
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