Taylor Swift merchandise connections: Let us count the ways
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The full flowering of Taylor Swift’s career provides a textbook example of how pop musicians are diversifying far beyond the lyrics and melodies they serve up on their recordings.
With four sold-out shows on her current “Speak Now” tour, which began Tuesday and runs through Sunday at Staples Center in Los Angeles, the singer-songwriter’s reach now extends across multiple platforms. Here are a few, but hardly all, of the ways she’s connecting with fans — either via her website or in the merchandise booths in and around the venues she’s playing.
PERFUME
-- Swift’s new signature fragrance, Wonderstruck, is making its debut in October, in conjunction with Elizabeth Arden. Starting at $49.50.
POSTER
-- “Speak Now” by artist Peter Max: $49. There’s also an autographed version available — signed both by Swift and Max — for $149.
PACKAGES
-- Back to School: Includes a backpack, Swift’s 2011-12 calendar and Papyrus journal: $55.
-- “Mean”: A limited-edition (2,500 copies) individually numbered CD single of her hit “Mean” and a T-shirt that reads “Why You Got to Be So MEAN?”: $25.
CLOTHING
-- “Speak Now” T-shirts in a variety of designs and colors: $25
-- Half a dozen different headbands: $12 to $150 (for the limited-edition model).
MUSIC ACCESSORIES
-- “Speak Now” songbook: $17
-- Six guitar picks with a tin box: $9.99
GREETING CARDS
-- Box of 13 (from the line Swift created for American Greetings): $19.99.
ETC.
-- Key chain with Swift’s hands in the shape of a heart logo: $8.
-- Journal (in “glitter guitar” or “chandelier” cover designs): $19.95.
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-- Randy Lewis
Left: A bottle of Wonderstruck perfume; credit: Elizabeth Arden. Right: Peter Max’s ‘Speak Now’; credit: Peter Max.
